Senior Magento Specialist • Direct to UK Merchants

Is your Magento store slow, bloated, or stuck in the past?

I help UK businesses cut through technical debt. Whether you’re nursing an old Magento 1 site or fighting a sluggish Magento 2 store weighed down by 40+ redundant plugins, I strip out the bloat and upgrade you to a lightning-fast Hyvä storefront.

Why work directly with me? You deal straight with the person actually building your store. That means no account managers in the middle, no junior developers learning the ropes at your expense, and no hefty agency overheads on your invoice. By pairing thirty years of hands-on Magento engineering with modern AI-assisted workflows, I deliver agency-standard builds in half the time—without the agency price tag.

Direct Engagement

The Agency Model Is Broken for SMEs

Most UK digital agencies charge merchants between £120 and £180 per hour. Yet when you examine where that money goes, you’re subsidising city-centre office spaces, project managers acting as messengers, and tiered meetings that drag projects out for months.

I am a 57-year-old eCommerce specialist based in Warrington, Cheshire. Throughout my 30-year career, I have worked hand-in-hand with growing SMEs who need their website to do one thing: sell smoothly and generate profit without constant technical fire-fighting.

✕ The Traditional Agency Route

Bloated scope, junior devs handed your code after the pitch, endless ticket queues, and £80k+ re-platforming quotes that terrify business owners.

✓ The Direct Specialist Model

Direct dialogue with the senior engineer writing every line of code. Cutting-edge AI-assisted speed, fixed upfront pricing, and debloated, sub-second Hyvä speed.

By leveraging modern AI engineering tools for rapid scaffolding, automated refactoring, and code validation, I cut build hours by up to 50%. Three decades of hard-won engineering discipline ensures zero hallucinations, clean architectural integrity, and rock-solid stability for your store.

Clear, Fixed Investments

Modernise Your Magento Store

Fixed costs with guaranteed scope. No surprise hourly invoices or endless change requests.

Step 1 • Low-Risk Diagnostic

Store Health & Debloat Audit

Not sure why your site is dragging, or whether an upgrade will break your third-party integrations? I perform a comprehensive audit of your current Magento codebase, reviewing every single module, database bottleneck, and third-party script. You receive a clear, plain-English roadmap showing what to scrap, what to keep, and how to reach sub-second load speeds.

✓ Complete Extension & Bloat Audit
✓ Security & Database Health Review
✓ Fixed-Price Modernisation Plan
★ 100% Fee Credited Against Full Build
Diagnostic Review
£500 – £1,000
01

Core Cleanse & Hyvä

£3,000 – £5,000

The fastest route to a 95+ Google Lighthouse score. We excise unused extensions and replace the heavy legacy Luma theme with standard Hyvä base components, styled to match your existing branding.

  • ✓ Remove redundant extensions
  • ✓ Standard Hyvä components
  • ✓ Instant Core Web Vitals pass
  • ✓ Rapid 2–3 week delivery
Recommended
02

Custom Store Redesign

£5,000 – £10,000

A tailored store overhaul designed to increase conversion rates. Bespoke responsive layouts built cleanly into Hyvä, streamlined product pages, and rationalised extensions.

  • ✓ Bespoke UI & mobile-first UX
  • ✓ Custom product & category templates
  • ✓ Full extension audit & integration
  • ✓ 4–6 week turnaround
03

Complex B2B Machine

£10,000+

Engineered for businesses with advanced requirements. Custom ERP/Sage/SAP connectors, customer-tier price matrices, quick-order portals, and tailored business logic.

  • ✓ Custom B2B trade portal features
  • ✓ Bespoke API & ERP integrations
  • ✓ Complex product configurators
  • ✓ Dedicated staging & migration testing
Existing Store Rescue

Bloat Removal & Performance Refactor

Already running Magento 2 or an early Hyvä build, but it crawls at a snail's pace? Over the years, plugin accumulation, outdated Alpine.js syntax, and bloated scripts silently destroy conversion rates. I untangle the codebase, purge unnecessary extensions, update the frontend engine, and restore sub-second responsiveness.

✓ Complete Extension Cull & Cleanup
✓ Alpine.js V2 to V3 Upgrade
✓ Tailwind CSS Optimization & Purge
✓ Speed & Core Web Vitals Guarantee
Targeted Refactor
£1,000 – £5,000

Direct Consultation

Discuss Your Store & Objectives

No pushy sales reps. Share a few details about your current site, your speed issues, or what you want to achieve, and I’ll provide direct, practical advice on the best route forward.