Roland UK – Custom WordPress Blog


Project Description

Working with arguably the leading Musical Instrument brand in the UK and the rest of the World! is a rare privilege and we wanted to make sure that the new Roland Blog was up to the mark. Roland UK are a leading name in the world of musical instruments and when they discussed their idea to revamp their news/blog section of the website we were certainly up for the challenge.

Roland UK have their own preferred designer, Marc Salmon, who works with them on many of their design briefs. Marc came up with a series of Photoshop designs that were agreed my the marketing team at Roland. They were then passed to us to implement them using the WordPress engine.

By using WordPress, the team at Roland could post news stories, add and update content using an industry standard CMS based system. However they wanted to give the site the new ‘Roland look’ which will eventually be applied across the whole of the Roland UK website.

The website features a custom coded jQuery news slider that pulls its content from selected news articles. along with colour-coded categories that are carried across the site links to make sure that the articles can be instantly recognised by their category colour.

The site was optimised using the W3 Total Cache extension to provide the fastest possible delivery using the Roland servers.

Helen Whitten, Roland’s Marketing Manager had this to say about the project:

“We asked Alistair to do some other development work for us on a new WordPress blog. This involved a great deal of coding and bespoking of a standard wordpress site and I have to say that Alistair completed the job with absolutely no issues. Again, his friendly approach meant that even our (sometimes difficult) demands were met with a calmness and a re-assurance that he would find a solution – to which he always did.

Alistair communicated regularly, kept us informed of progress and completed the job on time and within budget. I would have no hesitation in using him again and hope to do so again shortly.”

Project Details

Client: Roland UK

Tags: Custom Design, Wordpress

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