Rare Fashion | eCommerce Website


Project Description

Note: This work was completed back in 2011 and since then the site has been rebranded and redesigned by another company.

Rare Fashion is our biggest eCommerce solution yet including a fully transactional mobile website. Originally built around the Magento Community engine and recently upgraded to the Enterprise version of the software the Rare website has been phenomenally successsful.

The previous website used a bespoke ASP based system that had been customised and modified to such an extent that it was highly unstable and very slow to work with.

The complete website and logistics processes were redesigned from the ground up and this has resulted in an increase in sales of over 55% like-for-like


  • Fully transactional ecommerce website
  • iPhone, Android compatible dedicated transational mobile site
  • Integrated with Sagepay and Paypal
  • Orders linked through to Metapack using their custom middleware
  • Facebook and Twitter marketing icons
  • Facebook comments added to product pages
  • CMS designed to allows for their web team to easily edit category banners, promotional banners and more
  • Integrated with WebShopApps product matrix delivery plug-in to allow or different destination/weight charges
  • Custom javascript code to indicate ‘out-of-stock’ products in attribute drop downs
  • Fully integrated with Google Analytics including eCommerce statistics
  • SEO optimised categories and product pages
  • Magic Zoom image zoom plug-in
  • Advanced Newsletter Plugin to synchronise email subscribers to MailChimps email newsletter program
  • Site translated into French, Danish, Dutch, German, Italian, Spanish and Swedish
  • Accepts Pounds sterling, Euros and Dollars
  • Server infrastructure designed in conjunction with Pixel.com using a 3 + 1 server infrastructure with additional load balancing for maximum performance and zero downtime

Project Details

Client: Rare Fashion

Tags: Custom Design, Magento

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