Many people have started eCommerce shops using the Magento Go system but have quickly become frustrated by some of the limitations this system provides.
Man and Muscle were one of these companies who looked at their SEO positioning and feature list and then at their competitors’ websites and wanted to have the same agility and flexibility to update their websites and keep on top of the latest web trends.
Tony Carter the owner of Man and Muscle approached eCommerceIT and asked how much (and how easy) it would be to move his 300 SKU webstore across to the Magento CE Platform. We looked at his site and provided a project timetable and quotation and this was agreed and work began.
All products were moved across and existing URL structure preserved to make sure that no Google rankings would be lost.
At the same time we enhanced the look of the site to give it a more contemporary feel. User controllable CMS blocks were also added to the framework so that Man and Muscle could update the graphical look of their site easily and quickly. Custom code was also introduced to provide a front page carousel of featured products including ‘star ratings’. Canonical links were established for all pages to make sure all SEO guidelines were met.
Magento Go is hosted on Magento’s own servers so part of this project also included finding a new home for the Man and Muscle website. A V-Server solution was decided using 1and1’s servers along with custom optimisations from eCommerceIT to get the best performance possible based on the available budget. These servers offer remarkable value (the support is questionable but that’s where eCommerceIT come in) and with some work can provide excellent hosting results with Magento.
To get the best page loading speeds we integrated caching software with Magento along with all the caching and optimisation features that are built into the latest Magento 1.7 builds.
As such the Man and Muscle website is now achieving 95/100 on Google Page Speed – a fantastic result for a budget server set up that demonstrates how well these v-servers can perform when optimised.
We also performed a test on the site using Siege software and a Magento script to specifically test Magento category and product pages. The test was based on 10 simultaneous users accessing the various category and product pages (derived from the sitemap). We’re conscious that this is not an intensive ‘server bombardment’. Instead its more typical of a standard SME’s daily traffic and visitor numbers.
Here are the results of the test:
Man and Muscle Website
Transactions: 534 hits
Availability: 98.16 %
Elapsed time: 29.90 secs
Data transferred: 4.77 MB
Response time: 0.01 secs
Transaction rate: 17.86 trans/sec
Throughput: 0.16 MB/sec
Successful transactions: 534
Failed transactions: 10
Longest transaction: 1.48
Shortest transaction: 0.00
The numbers to concentrate on are the transaction rate and response time which as you’ll see are excellent for a modest hosting package as this. I ran an identical test on 2 Magento Enterprise websites which I know the customers are paying £1000+/month and these were the results:
Transactions: 194 hits
Availability: 100.00 %
Elapsed time: 29.26 secs
Data transferred: 2.68 MB
Response time: 0.94 secs
Transaction rate: 6.63 trans/sec
Throughput: 0.09 MB/sec
Successful transactions: 194
Failed transactions: 0
Longest transaction: 1.61
Shortest transaction: 0.09
Transactions: 403 hits
Availability: 98.53 %
Elapsed time: 29.30 secs
Data transferred: 3.23 MB
Response time: 0.19 secs
Transaction rate: 13.75 trans/sec
Throughput: 0.11 MB/sec
Successful transactions: 409
Failed transactions: 6
Longest transaction: 1.02
Shortest transaction: 0.08
As you’ll see Website A is getting pretty poor performance in comparison to Website B who are still getting inferior performance to the Man and Muscle website.
Tony Carter had this to say about our work:
“I wouldn’t hesitate to recommend Alistair and Ecommerce IT to anyone I know
He has delivered, exactly what i wanted, on time and within budget and at a very reasonable price, in fact I think he could have charged more such was the quality of the work. Such a refreshing change to deal with people like this in business”
So if you would like to move your Magento Go store and are worried about performance and cost then don’t.
At eCommerceIT we can provide a cost-effective solution and a performance packed server for a very modest charge.
Client: Man and Muscle
Tags: Custom Design, Magento, Migration, Server TuningView Project