With a very limited time-window for shoppers, a specialised Christmas focussed website needs to be able to respond to spikes in shopper demand
With a shopping period of only 3 months that rises to a massive spike in late November/December, ChristmasTreesandLights.co.uk (CTL) needed a website that could cope with the volume and more importantly spikes in demand. The website had been partly built by a previous company but had not been finished and there were problems with providing some of the functionality within the timespan that was required.
eCommerceIT were contacted due to our fast turnaround of projects and custom Magento coding, to finish the work. This was completed within time scale and the site was launched in good time to capitalise on the Christmas market.
Since then the original site template has been enhanced using extensions from Amasty and aheadWorks to provide improved navigation and sorting of products. Channel Unity allows them to sell through eBay, Amazon and Play/Rakuten with product information derived from Magento, and orders placed on these 3rd party systems automatically imported into Magento.
Custom code provides ‘Deal of the Day‘ functionality along with SEO-friendly front-page product blocks for the different departments.
The website shares the same Magento installation as several other websites (A Garden website, a Homes website, a Haircare website among others). This single Magento installation allows the parent company to keep all their stock in one single place and control the placement of it on all the different websites simply by clicking a couple of buttons.
These different genres of website, keeps the hosting cost-effective all year round. The website runs on a 2 server configuration with redundancy (supplied through UK Fast) so if either the web services or database services fail then they will be automatically taken up by the other server providing minimum downtime. UK Fast also offer a ‘Web Acceleration‘ solution which can provide temporary caching and compression to the website if it experiences an unusually high period of traffic.
Client: Christmas Trees and Lights
Tags: Custom Design, Customisation, Magento, MailChimp, Maintenance, WordpressView Project