Babies Babies – Migration from OS Commerce

Project Description

BabiesBabies.co.uk is an established online only business supplying everything you need to host the perfect Baby Shower. They also offer products for New Babies, Christening and even their 1st Birthday.

The company is family run and has a passion in delivering 1st class customer service along with high quality products at great value prices

They were using osCommerce but had become increasingly frustrated by the limitations of the software along with the lack of function to improve their SEO. In addition their server was frequently locking up and freezing causing the website to run slowly or not at all.

BabiesBabies also wanted to bring their site design up to modern standards and provide a responsive website design that would work across all devices, both desktop, tablet and mobile. This would allow their customers to browse and shop across all the different unified platforms. While currently using WordPress for their blog, the design was different to the eCommerce shop which appeared disjointed to customers.

They were recommended to eCommerceIT and we looked into customising an off-the-shelf responsive website design so that it would still clearly represent the BabiesBabies brand and ethos whilst keeping the budget realistic. After discussion we decided to implement the ‘Blanco’ Magento theme. This provided a number of key features such as a javascript based slide show, AJAX Add to Cart, New product slider, ‘sticker’s for branding products and more. It was also built around a responsive design allowing for fast customisation without having to rewrite the whole template.

There were still a number of challenges to address though since the theme didn’t provide an AJAX ‘Add to Basket’ option at category level. It was only available at product level. As such a large amount of custom code was written to provide this along with a number of other feature requests including category ‘hero’ product blocks, left-hand ‘best-seller’ modules, dynamic colour switching category themes, WordPress blog listings on the front page and more to make the theme provide the features needed for the typical BabiesBabies customer.

All the 20K+ products, descriptions, category information, images and pricing were all migrated across from the osCommerce site to the new Magento site in approx 8 hours using Cart2Cart’s automated shopping basket migration

The WordPress information was also migrated to make sure that none was lost and the blog was integrated with Magento using the Fishpig extension so that the design matched the main BabiesBabies website therefore being responsive too.

There was also a significant amount of work to redirect all the old osCommerce URL links through to the new SEO-friendly Magento URLs to make sure that they lost as little traffic as possible.

The site was also moved from the struggling server to a new Magento optimised server. This runs Percona and NginX along with APC and Memcache to squeeze every inch of performance from Magento.

The site now allows you to shop and browse from any device, all unified across the one Magento responsive theme. Using the AJAX Add to Cart you can very quickly add a wide range of products to your basket.

So if you would like to move your osCommerce store to a Magento solution and are worried about migrating products and losing historic link juice then don’t.

At eCommerceIT we can provide a cost-effective solution and a performance packed server for a very modest charge.

Project Details

Client: Babies Babies

Tags: Customisation, Magento, MailChimp, Maintenance, Migration, Product Feed, Responsive Design, Server Tuning, Theme Customisation, Wordpress

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